In just seven days, social good startup Sevenly has raised over $50,000 for the Jessie Rees Foundation in it’s most successful campaign to date. The record breaking campaign was given a boost by an anonymous private donor who matched every seven dollar donation from the t-shirt purchases.
Sevenly, which has been in operation for less than a year, has held 44 week-long campaigns and has already donated over $350,000 to various charities and some of the worldâ€™s greatest causes. CEO Dale Partridge was humbled by the weekâ€™s record breaking numbers and attributes the success to the Jessie Rees Foundation and Sevenly supporters.
â€œThis weekâ€™s cause is very powerful,â€ said Sevenly CEO Dale Partridge. â€œEveryone is familiar with cancer and the effects that it has on people, especially children. The Jessie Rees Foundation has a very dedicated supporter base and our campaign gave people an easy option for contributing to a cause that they believe in and support.â€
The Jessie Rees Foundation is a pediatric organization inspired by 12 year old Jessie Rees, which was created to fulfill Jessieâ€™s wish that every kid fighting cancer would be personally encouraged to Never Ever Give Up. JoyJars, created by Jessie during her courageous 10 month fight with cancer, are used to spread hope, joy and love to children fighting life altering medical illnesses. As of March 2012, close to 10,000 JoyJars have been stuffed and sent to courageous kids.
â€œWe loved partnering with Sevenly and their amazing team,â€ said Erik Rees, Jessieâ€™s father and Rees Foundation Chief Encouragement Officer. â€œJessie loved fashion, so the opportunity to have a killer designer t-shirt supporting her foundation and helping us spread more hope, joy and love to kids fighting cancer was an easy decision.â€
â€œThe success of this campaign comes down to compassionate people wanting to spread joy to kids,â€ Rees continued. â€œJessieâ€™s JoyJars have gone international in three monthâ€™s time and we believe the opportunity to buy a shirt and bless a child with one of Jessieâ€™s JoyJars made this campaign so successful.â€