JWT, a global ad agency, and Warner Bros Entertainment have teamed up to take cancer treatments for kids to a whole other world–the world of superheros! Working with the A.C. Camargo Cancer Center in Brazil, the team developed a plan to re-design the cancer center to be a superhero haven with a “Hall of Justice” (former game room) and superhero decor throughout. The intravenous chemotherapy bags have been transformed and re-branded as “super formula” and are encased in superhero character covers.
JWT and Warner Bros. also developed a series of superhero comic books, specifically designed for kids fighting cancer. In these comics, characters such as Super Woman, Batman, Spiderman and Wonder Woman undergo courageous journeys–similar to those taken by courageous kids fighting cancer.
JWT states on their website, “The first step in the fight against cancer is believing in the cure”. Believing in the cure and encouraging children to Never Ever Give Up is what we will continue to do. A big thank you to JWT, Warner Bros and A.C. Camargo Cancer Center in Brazil for this huge boost of encouragement for kids fighting cancer. We NEGU for you!