Ensure every kid fighting cancer has the support to Never Ever Give Up!


We fulfill our mission by CONNECTING with families, bringing AWARENESS to their stories, offering them helpful RESOURCES and sending the entire family continual doses of ENCOURAGEMENT throughout their journey.


 OUR MESSAGE… NEGU was Jessie’s motto and message that she shared with as many people as possible during her courageous fight.  NEGU  stands for Never Ever Give Up and has become an international symbol of hope to both young and old. We NEGU…Do you?  

We support our mission by teaming up with amazing donors, tremendous volunteers, incredible corporations, generous retailers, devoted community groups (Girl Scouts, Boy Scouts, schools, churches), compassionate professional/elite athletes and caring sports teams.

Steps we take…

CONNECTING with families...

Bringing AWARENESS to their stories...

Offering them helpful RESOURCES...

Sending families continual doses of ENCOURAGEMENT.

Support we offer…

Relational Support

Promotional Support

Practical & Financial Support

Emotional Support

Services we provide…

Year of Joy, counseling and grief care.

JoyMobs, “NEGU Kid of the Week” postings and impact blog stories.

National online Resource Network, Special Family Mini-Vacations, “Play Ball” Sports Adventures, Room-Makeovers and other approved financial support.

JoyJars, NEGU PowerPack, custom NEGU apparel, Family FunPack, Blessings Boxes for siblings, NEGU notes and special Memory Canvases when needed.

This dedicated group of people use their lives to raise funds, collect toys/products and support our key programs so courageous kids and families have the support to NEGU!

How will you help kids NEGU?